Vitria’s Mike Rossi Makes the Case for Focusing on Digital Operations in the Context of Business Transformation Initiatives

Vitria’s Mike Rossi Makes the Case for Focusing on Digital Operations in the Context of Business Transformation Initiatives.

As companies look for opportunities to improve their competitive posture in today’s digital marketplace, there is a strong temptation to go big or go home. Consequently we have seen many executives launch ambitious digital transformation initiatives designed to make major changes to people, processes and technologies across the enterprise. While the jury is out on what percentage of these large initiatives are successful, projects that focus on digitizing and improving specific operations have a proven track record of delivering tangible cost and efficiency benefits in 90-, 60- and even 30-day timeframes.

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