Real-time Fraud Detection & Prevention

Real-Time Fraud Detection & Prevention

Mobile spam is a growing problem for network operators, with the GSMA estimating that the proportion of spam messages is currently as high as 20% in some geographies. While the ultimate victims of spam are the operator’s customers, the growing levels of spam create a number of problems for operators. Revenue loss and leakage, wasted network bandwidth, and higher staffing and support costs all affect the bottom line, to say nothing of the negative impact on customer experience, potential increase in churn rates and the impact on the operator’s brand. In extreme cases, excessive fraudulent activity has resulted in government regulatory intervention.

Operators are therefore increasingly looking for flexible solutions that will allow them to keep up with and even stay one step ahead of the spammers and their increasingly sophisticated fraud strategies. Solutions must be able to detect spamming in real time so that fraudulent activity can be shut down as quickly as possible. Furthermore, it must be possible for the solution to process increasingly complex spam rule definitions as spamming behavior evolves.

Vitria Operational Intelligence (OI) provides operators with a high performance, scalable and flexible platform for anti-spam operations. Vitria OI’s stream processing engine allows for the processing of real-time network feeds so as to detect spam while it is being sent. Complex spam detection patterns can be defined and used against high-volume network events. Vitria OI correlates variables such as SMS rates, IMSIs and IMEIs used over time, location data and time of day information and so on to detect spam. Spam detection alerts and trends can be visualized in real-time dashboards, and automated spam management processes can be initiated to immediately deal with each spam case. Human workflow can also be used to incorporate the Anti-Spam Manager’s decisions in the response process.

Vitria OI provides CSPs with a way to tap in to live streams of data from a wide variety of sources and then correlate, analyze and derive insight that can be immediately acted upon. It helps CSPs proactively detect and prevent fraud, gain better situational awareness around their network operations, improve their customers’ experience, and engage in more personalized 1:1 marketing – in real time. Once deployed, Vitria OI’s unified streaming analytics and action platform provides CSPs with continuous, real-time operational intelligence that benefits a wide variety of initiatives including those related to marketing, monetization, network, customer care and security programs.