The Future Of Network Service Providers In Serving The Connected Lives Of Consumers At Home And At Work

Network services provider (NSP) Windstream is working with analytics platform provider Vitria to leverage innovative technologies to drive change, generate value and support emerging consumer demands in a secure and cost-effective manner.

The cable/telco sector is in the midst of a seismic shift, as new technologies and rising consumer expectations drive the radical transformation of traditional business models. During a recent podcast interview for journalists, Mark Wyman, Senior Vice President for Application Development for Windstream and Chris Menier, Vice President and Transformation Strategist at Vitria discussed how a sophisticated data-centric approach to a customer-focused strategy can generate sustainable competitive differentiation within the NSP community.

“NSPs are at a critical point in their history. They need to understand how the operational side of the business is impacting service delivery and how everything impacts the consumer experience,” explains Menier. “The only way to do that is through data…turning that data into business insights…and then making relevant data available — not just to the internal operations teams but — even sometimes the consumers themselves in real time,”

To truly optimize operations and leverage all the data available, NSPs will need to break down internal silos that exist — and persist – within their operations. This, explains Wyman, is exactly what Windstream is doing.

“This transition — along with new trends consumer data usage — has really transformed the industry from where we were in an analog space to where we are going in today’s digital, all-on, all-the-time world,” Wyman says.

That is why NSPs are increasingly looking to invest in new technologies — such as IP, SD-WAN (software-defined WAN) and UCaas (unified communications as a service) cloud solutions — as they move away from legacy solutions like TDM (time division multiplexing) or ATM (asynchronous transfer mode) environments.

“We want — and need — to be on the leading edge for new services that empower customers and give them self-control. The only way we can do that is to shift to using new technologies — big data solutions that leverage AI and automation wherever we possibly can,” says Wyman.

Customer Centric Business Model

As NSPs work to stay competitive by harnessing new technologies and developing new services, a new measure of success has come to take center stage within the cable/telco sector.

During a recent meeting with a contact at one of the large NSPs, Menier asked what the key metrics would drive the decision-making process over the next year.

To listen to the full podcast interview with Chris Menier and Mark Wyman click here.

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