White Paper

Retail and IoT Analytics: One Platform for All Your Use Cases

 

Vitria VIA WHITEPAPER: Retail & IoT Analytics - One Platform for All Your Use CasesCustomer expectations have been raised and now go well beyond simply fast service. Today’s consumer expects a high level of personalization and responsiveness. This concept is often described as “creating a market of one” and it is a major challenge for many in the Retail Industry.

Further raising the stakes is the need to do this at scale and speed for massive volumes of customers in real-time across widely dispersed geographies. Meeting this challenge requires new thinking and IT platforms – even sophisticated organizations with strong IT assets, skills, and experience are not necessarily prepared to address this new world.

IoT Analytics offers the opportunity to address these challenges and transform the customer experience in retail. Use cases span a wide range, from the original sources in the supply chain, all the way to 1/1 promotion in store. This Whitepaper address many od the use cases and challenges businesses face that IoT Analytics can transform.

Vitria’s VIA IoT Platform supports all the full spectrum of these IoT Analytics use cases and more. The flexibility of the platform means that Retail Organizations can start with the use cases that are most important to their business, and then add on additional use cases to their existing implementation of the platform. This allows businesses to grow and adapt, from those initial applications, to all the new use cases that haven’t been considered a possibility yet. Analytical models and data that are setup and curated can be leveraged across the full value chain of the business – increasing both the speed and effectiveness of IoT applications based on VIA. VIA enable retailers to meet the demands of today’s demanding consumers.

Download the whitepaper now to discover how you can quickly achieve real business results in Retail using IoT Analytics.

Download the whitepaper now to discover how you can quickly achieve real business results in Retail using IoT Analytics.

 




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