Operational Intelligence (OI) is a new type of business analytics, targeted at solving the issues businesses face today. Vitria provides the first comprehensive OI platform that runs on premise or in the Cloud. With Vitria’s innovative M3O^® Operational Intelligence Products, you can now gain critical visibility and insight into your business and take optimal action in real time to deliver positive business results.

The modern enterprise needs the ability to visualize, analyze, and act in real time on operational data originating from a wide variety of information sources. Operational Intelligence enables decision-makers to respond to changing business conditions, and increase operational efficiencies and overall responsiveness. This can help a business maintain customer satisfaction and retention, reduce operating costs, and grow revenue.

Simply producing reports on a predefined schedule is not enough. Decision-makers need in-time alerts and insight, so they can take meaningful action while it still matters. Operational Intelligence allows businesses to make decisions in real time, in a matter of seconds, rather than hours or days.

Operational Intelligence provides:

• Visibility (see and access information from a wide variety of sources using a rich and interactive user interface).
• Insight (the ability to analyze and draw conclusions from multiple real-time and historical data sources as the information changes).
• Action (the ability to respond in a meaningful way to positively impact business, processes, and customers).

Operational Intelligence is enabled by the emergence of Service Oriented Architecture (SOA), Web 2.0 technologies, and Complex Event Processing (CEP). With CEP running in the background, companies can not only see what is happening, but understand why it is happening, what it will impact, and how it has been previously handled. CEP technology enables correlations such as: is a particular change in a web-promotion having an immediate impact on the best customers? Or, as activation times continue to rise are customer cancellation rates rising to the same extent?

When you integrate a rich user interface with real-time analytics powered by Complex Event Processing, you gain the ability to drill down into the source (system) of the information, in context. Ultimately, you gain visibility and insight into the daily operations that matter most to business success.

Vitria delivers Operational Intelligence through a unified software package

• Access to a wide variety of data sources in real time, including business transactional systems, operational systems, and external sources such as web feeds
• Continuous monitoring and analysis of information in real time
• Ability to access and correlate related information, such as new incoming orders against customer ranking and recent buying trends
• Rich visualization of the raw and analytical data organized easily from the business user’s perspective
• Ability to respond using a variety of automated and workflow systems
• M3O is the only platform to fully combine CEP, BI, BAM, and BPM to achieve true Operational Intelligence

All M3O Operational Intelligence Products run either on premise, or in the Cloud. Experience the same benefits of user empowerment, collaboration, and control, with the same level of security and scalability, no matter how you chose to deploy.

Learn more about M3O in the Cloud.