Benefits for Communications Service Providers
With new technologies, increased competitive pressure, and emerging business models, Communications Service Providers (CSPs) are looking at new revenue streams with simplified operations. Advanced analytics helps CSPs to enable new business models, differentiate the customer experience, and improve operational efficiency.
- Improve customer satisfaction and reduce customer churn with targeted real-time offers
- Optimize network performance with advanced analytics
- Enhance operational efficiency via real-time analytics and intelligent actions
Vitria’s Advanced Analytics supports many use cases in the Telecommunications industry. Three of the most common cases are described below.
Predictive 1-to-1 Marketing
Deliver real-time targeted offers and campaigns based on data such as network usage, location, loyalty, etc. to expand revenue.
Analyze and act on all the touchpoints that impact the customer, including network coverage, location, bandwidth consumption, billing, support history, and device type.
Network Operations Management
Optimize the network to meet and maintain SLAs – addressing network quality, security breaches, and performance.