Streaming Analytics for Retailers

Streaming Analytics for Retailers – Why It’s Important?

Today’s retailers are in an extremely competitive environment. They can no longer afford to fail to understand and anticipate their customers’ needs. Their customers are inundated with choices that are, literally, just a click away. Very often, retailers have less than a minute to influence customer decisions and perceptions. To achieve and maintain a competitive advantage, a retail establishment must be able to excel in the following areas:

  1. Creating a highly responsive supply chain to meet the needs of their customers
  2. Engaging in real-time, 1-to-1 marketing with their customers
  3. Proactively detecting and preventing fraud
How Retailers Can Benefit from Vitria OI for Streaming Analytics

Vitria Operational Intelligence (OI) empowers retailers to quickly act on insights gleaned from streaming data and information – while it still counts. It brings together state-of-the-art stream processing, real-time analytics, visual dashboards, and business process management capabilities into one unified platform to help retailers take immediate process-based action on the discovered insights.

How Retailers Can Benefit from Vitria OI for Streaming Analytics

Streaming data includes events and data from cellular networks, sensors and RFID tags, as well as social media. Stored data includes information in databases, data warehouses, enterprise applications, and Big Data frameworks such as Hadoop. With Vitria OI, retailers benefit from the following:
1) Visibility into real-time events
2) Insight into what these events mean to the organization
3) The ability to take immediate action on the discovered insights

Read how retail firms can create a highly responsive supply chain with Vitria OI