Benefits for Retail
Vitria’s advanced analytics for retailers adds value across the entire business – from back of house, to front of store, customer experience, personalized marketing, and more. Our IoT analytics platform accelerates the movement to a real-time operations environment, which leads to better outcomes faster.
- Shape demand via personalized offers and promotions in real-time by matching available goods and services with location and preferences
- Optimize the supply chain through constant monitoring of inventory, POS trends and external factors
- Leverage real-time sensing for context-based workforce and customer experience management
- Initiate your IoT Analytics program with your preferred use case and set the stage to leverage VIA for all your IoT Analytics applications
Vitria’s Advanced Analytics supports many use cases in the Retail industry. Three of the most common cases are described below.
Predictive 1-to-1 Marketing
Deliver real-time targeted promotions and campaigns based on location, loyalty, and placement of goods.
Analyze and act on all customer touchpoints – including web, in store, email, and more.
Monitoring & Management
Flawless execution in an omni-channel model requires constant vigilance to ensure customers consistently get the products & services they want.