Benefits for Retail

Vitria’s advanced analytics for retailers adds value across the entire business – from back of house, to front of store, customer experience, personalized marketing, and more. Our IoT analytics platform accelerates the movement to a real-time operations environment, which leads to better outcomes faster.

Use Cases

Vitria’s Advanced Analytics supports many use cases in the Retail industry. Three of the most common cases are described below.

  • Predictive 1-to-1 Marketing

    Deliver real-time targeted promotions and campaigns based on location, loyalty, and placement of goods.

  • Customer Engagement

    Analyze and act on all customer touchpoints – including web, in store, email, and more.

  • Monitoring & Management

    Flawless execution in an omni-channel model requires constant vigilance to ensure customers consistently get the products & services they want.