Fishing lessons from a friend

At an event recently a customer used an analogy to describe the power of Vitria OI that we’d never heard before. We don’t (yet) have a transcript from the event so what we present here is our memory’s version of what was said. Once the transcript is available we’ll post it for all to see.

What can we do with Vitria?
Let’s talk about fishing. There are two ways to bag a big juicy fish from a fast moving stream. One way is to arm yourself with the perfect rod, the right line, the right floats, the right bait. To be in the right place at the right time. It’s a marvelous feeling.
The second way is to be lazy; to cast a net across the stream. The trouble with net fishing is you catch multiple species of fish, frogs, sticks, and old tires. You haul everything out and then spend a while looking to see if you actually have the catch you wanted.
It’s all about relevancy.
Our stream is flowing with over 7 billion events a day. We could net fish but that would be a lot of sticks and frogs. Vitria is the perfect rod, the right line, the right floats, the right bait. It puts us in the right place at the right time.
Relevance is everything.

Well, that certainly paints a picture. Thanks anonymous customer.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>