predictive 1-to-1 marketing

Is Advanced Analytics the Answer to Boosting Predictive 1-to-1 Marketing?

Communications service providers (CSPs) provide lots of value to their customers, yet revenue and subscriber growth are still declining! Is there a way for CSPs to use their existing infrastructure as a basis for transforming business processes…
Operaional Intelligence Use Cases

Advanced Analytics & Operational Intelligence: A Perfect Marriage?

In today’s fast-paced, data-driven economy, traditional Business Intelligence moves too slowly since it uses historical data to inform future decisions. With the growing volume, variety, and velocity of data and the demand for an enhanced customer experience,…
Analytics Value Chain

The Analytics Value Chain –The Key to Delivering Value in IoT?

In our last blog, “Can a Traditional Analytics Approach Empower Business Operations In The IoT?” we asked if a traditional analytics approach is capable of supporting business operation for the Internet of Things (IoT). Our conclusion, based…
advanced data analytics

Can a traditional analytics approach empower business operations in the IoT?

The Internet of Things (IoT) is about digitization of physical assets encompassing sensors, devices, machines, gateways and the network. This creates possibilities of significant value creation and revenue generating business models through data democratization across IoT networks.…
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IoT Evolution or Revolution? – Making the Thing Nervous System a Reality

The Internet of Things (IoT) could not be a bigger "buzz phrase" at this point. Even more than past technology hype cycles, this one requires the discerning business person to filter through the noise and develop a…

Power of Fast Analytics over Slow Data

Fast analytics over fast data makes sense intuitively. How about fast analytics over slow data? It sounds like an oxymoron, doesn’t it? Before we answer this, let’s look at what fast data, slow data and fast analytics…
streamingAnalyticsValueChain

Streaming Analytics Value Chain: Multi-Stage Stream Processing Drives Value in IoT

Let us look at one use case – preventing and mitigating power outages on the Smart Grid due to severe weather (e.g., the recent Northeast blizzard). What if we could monitor the weather events and the electrical…
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M2M Conference Keynote: The Next Big Thing in the Internet of Things

This week in Miami, FL, our CTO & Co-Founder, Dr. Dale Skeen, was keynoting at the M2M Evolution Conference. Machine-to-machine (M2M) communications is a subset of the Internet of Things (IoT) and a market of markets, where…
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Real-Time Big Data Analytics + Internet of Things (IoT) = Value Creation

Vitria recently administered an online survey on the topic of Real-Time Big Data Analytics as it pertains to the Internet of Things (IoT) and were pleased to have the chance to collect data from leading industry experts…
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Real-Time Cross-Channel Customer Engagement (part 4) – Combining Streaming and Predictive Analytics

In the first part of this 4-part blog series, we presented a business use case wherein retailers are able to engage customers at the right moment armed with insights in real-time (to the second or minute) supported…
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