As Vice President of Product Marketing, Mr. Goble drives the design and development of all of Vitria’s product marketing strategy and initiatives. His responsibilities include product positioning, pricing, marketing and sales tools. His background includes over 20 years of high technology marketing, sales and development experience.

Mr. Goble comes to Vitria from IBM, where he led product marketing for their Data Warehousing and Analytics business. Prior to IBM, he has held a variety of management positions in sales and marketing at Alphablox, Edify, and ROLM.

Mr. Goble earned his MBA from Santa Clara University’s Leavey School of Business, and a B.S. in electronic engineering from Cal Poly, San Luis Obispo.